000150 - Polly Symondson Recruitment
Polly Symondson Recruitment, PSR, Specialist Regional Recruitment for the Charity Sector, Cheltenham, UK
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Job Number: 000150

Job Title: Communications Manager
Charity: Read for Good
Read for Good offices in Nailsworth, with hybrid working available post probation
Type: Full time (part-time roles will be considered for the right candidate)
Salary: circa £35k (d.o.e)
Closing date: 17th November

Do you want to make a difference?

Could you be Read for Good’s new Communications Manager?

Are you a brilliant communications specialist with a successful track record, looking for a varied role making a difference to children across the UK? We are seeking an action-orientated Comms Manager who can present and promote Read for Good’s work to a variety of stakeholders, building awareness of our brand and driving engagement with our work. It’s a healthy mix of hands-on ‘getting the job done’
and leading the overall direction of our comms, ensuring consistency and clarity, working across all types of media channels – supporting both our fundraising and our programme delivery.

Key responsibilities

  • Develop and deliver a comms strategy (in collaboration with the Senior Leadership Team) that will increase our reach and engagement with a range of stakeholders, leading to an increase in programme participation and fundraising
  • Take the lead on managing a range of communications channels including all our digital channels, PR, marketing, advertising and print
  • Lead on copy-writing, design and production of engaging marketing materials and resources
  • Develop and manage our website and blog (working with an external agency when required), including generating content, creating pages, overseeing user journeys and analysing performance
  • Create and schedule targeted social media content to reach new audiences and increase engagement with existing stakeholders
  • Commission and oversee photo and film shoots, and manage our image library
  • Oversee our Google Adwords account to increase engagement with Read for Good
  • Increase Read for Good’s profile across print and news media, and with influencers and organisations, write and promote press releases, act as a spokesperson when necessary, maximising opportunities for further engagement on relevant topics
  • Act as a brand guardian including maintaining brand guidelines and building a suite of templates/ copy for colleagues to ensure consistent messages across all media and reduce duplication
  • Develop meaningful KPIs and report regularly on performance
  • Analyse all aspects of comms (including Google Analytics) to enhance our understanding of audience behaviours, and tailor our plans in response to new insights
  • Play an active role in our Managers Team
  • Keep up to date with charity sector best practice, comms innovations, legislation and relevant codes of practice

Person specification

Ideal skills and experience:

  • Experience of brand development, web and social media, creative design, storytelling and copy content
  • Ability to write compelling and persuasive copy in different styles for different audiences
  • A track record of organisational and project management skills
  • Good understanding of comms channels and the tech/platforms used to supportand deliver them
  • Confidence in providing effective briefs to designers and consultants
  • Excellent attention to detail
  • Inspiring and engaging written and verbal communication skills
  • Excellent interpersonal and networking skills
  • Ability to stay focused on a task, whilst able to balance multiple priorities
  • High professional standards, with good level of literacy and numeracy
  • Experience of standard IT packages including spreadsheets

For a copy of the full job information pack, details on how to apply or further information please contact us using the form on this page.


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