000150 - Polly Symondson Recruitment
Polly Symondson Recruitment, PSR, Specialist Regional Recruitment for the Charity Sector, Cheltenham, UK
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Job Number: 000150

Job Title: Events and Community Fundraising Manager
Charity: CNWL NHS Health Charity
Flexible with a minimum of two days per week at our 350 Euston Road Office
Type: 1 WTE / 37.5 wk
Salary: Starting from £42,471 (inclusive of London High Cost Area Supplement)
Closing date: 2nd April

About the Charity

Up until 2016, the CNWL charity was simply a place for occasional donations to sit, and sometimes a grant to be made. From that point a more robust governance structure was developed, then during the pandemic significant grants were received from NHS Charities Together (NHSCT) and distributed within the Trust to beneficiary projects and initiatives.

The need, and response to the pandemic led the Trustee to undertake an eighteen-month root and branch review of the CNWL Charity. The outcome of this review was the publication of a new three to five-year strategic plan, with three key goals, and an ambition to grow the charity’s impact, enabled through active fundraising. This plan is supported by both the Executive Board and Charitable Funds Committee – who have identified and agreed financial resources to launch the plan.

This new charity strategy was developed in 2022, with recruitment of a Development Director to shape strategy to develop income generation and power engagement, to the point we are now. Our roadmap for 2023 has seen our brand and proposition refreshed, CRM system implemented, Engagement Strategy developed and approved, and our first donor acquisition Christmas appeal launched. Looking ahead our grant funding criteria and the grant making process will also be comprehensively reviewed.

Job Purpose

This is an exciting opportunity to utilise investment budgets agreed by trustees to build on the plans in place to establish an exciting mix of charity-led events, third party challenge events packages, and promotional initiatives to drive own place event sign ups. There will also be a small programme of community engagement which can be developed over a manageable timeline, so that we can capture the goodwill of our local community via participant-initiated DIY fundraising.

The role will involve managing all aspects of event promotion and stewardship including negotiating and agreeing packages with third party suppliers. The post-holder will plan all aspects of event marketing and liaise with our in-house comms team to deliver online and offline promotion, including appropriate use of social media to create a sense of buzz and belonging for our eventers.

Key responsibilities:

  • Deliver against our income targets via a mix of event selection, promotion and stewardship techniques
  • Develop excellent supporter journeys that maximise engagement, increase average sponsorship level and encourage loyalty
  • Brief and manage our third-party suppliers
  • Develop supporter care processes, operations and relationships
  • Lead innovation for our events programme as part of a test and learn culture
  • Collaborate proactively across the organisation and wider NHS trust to find, develop and share stories that will inspire support
  • Be a positive, empathetic team player that engages with all other colleagues across our organisation

The manager should have experience of:

  • Holding a fundraising role in a charity of comparable size with proven success in delivering a profitable events and community fundraising programme
  • Planning event offers that create interest and engage members of the public to fundraise via sponsorship asks to their social network
  • Working with third party event suppliers to deliver places in events and corresponding promotional packages
  • Developing stewardship approaches and supporter journeys that maximise supporter loyalty
  • Monitoring the performance of the events and community fundraising function using a range of metrics and reporting on this in a concise and timely manner

For a copy of the full job information pack, details on how to apply or further information please contact us using the form on this page.


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