Job Number: 000150
Job Title: Communications Manager
Charity: Read for Good
Location: Read for Good offices in Nailsworth, with hybrid working available post probation
Charity: Read for Good
Location: Read for Good offices in Nailsworth, with hybrid working available post probation
Type: Full time (part-time roles will be considered for the right candidate)
Salary: circa £35k (d.o.e)
Closing date: 17th November
Salary: circa £35k (d.o.e)
Closing date: 17th November
Do you want to make a difference?
Could you be Read for Good’s new Communications Manager?
Are you a brilliant communications specialist with a successful track record, looking for a varied role making a difference to children across the UK? We are seeking an action-orientated Comms Manager who can present and promote Read for Good’s work to a variety of stakeholders, building awareness of our brand and driving engagement with our work. It’s a healthy mix of hands-on ‘getting the job done’
and leading the overall direction of our comms, ensuring consistency and clarity, working across all types of media channels – supporting both our fundraising and our programme delivery.
Key responsibilities
- Develop and deliver a comms strategy (in collaboration with the Senior Leadership Team) that will increase our reach and engagement with a range of stakeholders, leading to an increase in programme participation and fundraising
- Take the lead on managing a range of communications channels including all our digital channels, PR, marketing, advertising and print
- Lead on copy-writing, design and production of engaging marketing materials and resources
- Develop and manage our website and blog (working with an external agency when required), including generating content, creating pages, overseeing user journeys and analysing performance
- Create and schedule targeted social media content to reach new audiences and increase engagement with existing stakeholders
- Commission and oversee photo and film shoots, and manage our image library
- Oversee our Google Adwords account to increase engagement with Read for Good
- Increase Read for Good’s profile across print and news media, and with influencers and organisations, write and promote press releases, act as a spokesperson when necessary, maximising opportunities for further engagement on relevant topics
- Act as a brand guardian including maintaining brand guidelines and building a suite of templates/ copy for colleagues to ensure consistent messages across all media and reduce duplication
- Develop meaningful KPIs and report regularly on performance
- Analyse all aspects of comms (including Google Analytics) to enhance our understanding of audience behaviours, and tailor our plans in response to new insights
- Play an active role in our Managers Team
- Keep up to date with charity sector best practice, comms innovations, legislation and relevant codes of practice
Person specification
Ideal skills and experience:
- Experience of brand development, web and social media, creative design, storytelling and copy content
- Ability to write compelling and persuasive copy in different styles for different audiences
- A track record of organisational and project management skills
- Good understanding of comms channels and the tech/platforms used to supportand deliver them
- Confidence in providing effective briefs to designers and consultants
- Excellent attention to detail
- Inspiring and engaging written and verbal communication skills
- Excellent interpersonal and networking skills
- Ability to stay focused on a task, whilst able to balance multiple priorities
- High professional standards, with good level of literacy and numeracy
- Experience of standard IT packages including spreadsheets
For a copy of the full job information pack, details on how to apply or further information please contact us using the form on this page.
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