The Digital Engagement Manager (DEM) understands the strong link between effective content and powerful digital engagement. As such, the manager develops engaging fundraising communications and content that inspires and grows HFHGB’s supporter base. Utilising their experience of digital marketing and fundraising, the Manager develops the plans and designs the tools, platforms and communications to deliver, working closely with the Director of Development, Corporate Fundraising, Individual Giving and Philanthropy, and the wider team.
Digital engagement includes the development of new online products/experiences, recruitment of a new supporter base, transition of existing supporters online, where appropriate, and relationship building with existing digital supporters. This requires integrated communications and strong coordination with other funding streams.
Overseeing HFHGBs digital communications, the Manager is responsible for creating, improving and maintaining inspiring content to support the growth of our key audiences:
Individual Giving and Digital Subscribers
UK Private Sector companies and their employees
UK Trusts and Foundations
The Digital Engagement Manager designs, tests and delivers story-led fundraising and influencing campaigns that engage these key audiences.
This requires clear prioritising, networking and project management, as the roles key responsibilities include:
Working with consultant partners to develop new digital fundraising campaigns, identifying and testing new opportunities that maximise return on investment and contribution to programmes.
Utilising Habitats global network and impact to create effective content that raises awareness of our partnerships and projects, and the ability of Habitat for Humanity to influence target audiences around fundraising and action
Working with colleagues to develop and improve existing digital fundraising campaigns, plan for opportunities throughout the year and respond to the opportunities that emerge, e.g. emergency response campaigns, or housing specific opportunities
Day to day supervision and monitoring of Habitat for Humanity digital and social platforms with support from junior team members working on rolling training contracts
Terms of Employment
Position: Digital Engagement Manager
Reporting to: Director of Development
Travel for internal all staff meetings will be expected approximately fortnightly in London and Slough, and self-funded by the candidate, however this can be claimed against a total monthly parking allowance of £50pcm. Where possible we will look to time these appointments alongside partner and prospect meetings to be claimed against expenses.
Salary: £28k-£34k per annum
Hours: 37 hours a week.
We believe in flexible working, and are comfortable with the candidate setting their own hours based on working style, and to meet the requirements of internal and external meetings) Part time/condensed hours will also be considered where an appropriate business case is made
Holidays: 25 days a year + bank holidays –after 3 years, staff will accrue 1additional days leave, and be granted an extra days leave for every 2 years served thereafter, up to a maximum of five extra days for full time staff and pro- rata for part-time staff.
Maternity allowance: Statutory
Pension: HFHGB has a stakeholder pension scheme operated by Friends Life since 2005. 3.1 HFHGB will match employee’s contributions up to 5% of gross salary
HFHGB values equality and diversity, and welcomes applications from candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. We guarantee to offer an interview to those with a disability who meet the minimum criteria.
This post will require a DBS check to be undertaken. Having a criminal record will not necessarily disqualify you from acquiring the post.
Full JD and details on how to apply available on request. Please contact us using the form on this page.
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